06 Jul Specialising is Key to Being in Demand as a Facilitator or Coach
There is no denying, that evolving into a respected, sought-after therapeutic coach takes time and perseverance.
Building a client base, even if only one session is required, ensures your success. A person, by human nature, will talk to others about their session and those people will talk as well. When the time is right, that person’s friends, family or colleagues are likely to seek out your services too. Word of mouth is a great form of referral.
People only reach out when they have a reason to. It is up to you to provide a service geared specifically toward their needs.
Initially, you may not be clear on which area you wish to focus on, though it is important that you do.
How will you know what to specialise in?” Well, the more clients you see, the clearer your preferred area of expertise becomes.
By universal default, clients will be drawn to you from a certain demographic or continually approach you with a particular issue. Look for signs directing you towards a particular niche.
Specialising is key to being in demand as a SoulLife® Coach
Alternatively, you may feel especially passionate about a certain emotional challenge or physical hindrance. Let us say you or someone close to you struggled with fertility; that experience might be a catalyst, propelling you to help others in that area.
Similarly, being personally affected or associated with any of the endless physical, emotional or mental possibilities that people are faced with in life can lead you to your area of focus. Consider anxiety, depression, anger, sensitivity, love, grief, confidence, phobias, relationships, cancer, terminal illness, lethargy or guidance.
Choosing one or two specialties based on personal passion allows you develop a solid reputation as an expert in your field.
To encourage potential clients, always remember, they want to know what you can do for them. It is paramount to state clearly how you can assist them by targeting a problem they have but do not want. Apply this rule to your website, business cards, brochures and all advertising material. Elaborate elsewhere on your website who you are, your qualifications and techniques because they mostly want to know WHAT you are going to fix not so much HOW. I found clients really like your backstory, its as though they resonate with you more easily when they know your life experiences. Just don’t make it too long. We have short attention spans these days.
Again, the draw card to your services always comes back to; what can you do for me? People are less concerned with the list of modalities you have studied.
Rapport with clients coupled with your preferred techniques becomes your defining difference when targeting a niche area of focus. When a client leaves a session with you feeling lighter, there is a triumph and by sheer human nature, they will talk to others about what they experienced with you. It’s a win/win.